Design is about the designation. Its root comes from the Latin, designare – to designate.

When I talk about design, I speak to the path taken to get to a result. More than the graphic design result, there is a purpose in mind that started the concept.

Research, planning, concepts, visions, revisions, and iterations. A solid design travels through a process of delivery. This is true whether in fashion, structural, graphic, sound, or visual mediums.